Category: Website Launch
SAN LUIS OBISPO, Calif., Feb. 21, 2012 /PRNewswire/ – Learning Resources, a leading global manufacturer of hands-on educational materials, has made a significant shift in their…
The Web Buyer Guide is a comprehensive directory used by today’s teach and business savvy Web buyers. Web buyers can make and educated and informed purchasing decisions by utilizing a Web Buyers Guide resource to search for companies and products by category, name, keyword, operating system, software requirements, type of product or price.
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Its Raining In Terms Of Projects Announces ONS Interactive Solutions, The …PR Web (press release)The company has decided to blend the most efficient internet marketing techniques including SEO…
The Web Buyer Guide is a comprehensive directory used by today’s teach and business savvy Web buyers. Web buyers can make and educated and informed purchasing decisions by utilizing a Web Buyers Guide resource to search for companies and products by category, name, keyword, operating system, software requirements, type of product or price.
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Top Ten Extreme Environment Projects, Los Angeles NFL Stadium …Einnews PortugalOur systems continuously scan the web, indexing news from thousands of worldwide sources. The data is then…
The Web Buyer Guide is a comprehensive directory used by today’s teach and business savvy Web buyers. Web buyers can make and educated and informed purchasing decisions by utilizing a Web Buyers Guide resource to search for companies and products by category, name, keyword, operating system, software requirements, type of product or price.
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New York, NY (PRWEB) – February 14, 2012: HeBS Digital today announces the launch of the 2012 Benchmark Survey on Hotel Digital Marketing Strategies, Budget Planning and Best Practices. Following the editions taking place from 2007 to 2011, the sixth annual Benchmark Survey asks hoteliers what digital formats and methods they use to reach potential and current guests, what digital marketing practices generate the highest ROIs, how they choose to allocate their marketing budgets between different mediums, and more.
Held for the sixth year in a row, the goal of the 2012 Benchmark Survey is to assess hoteliers’ 2012 digital marketing priorities, as well as provide the industry with insight into recent evolutions in digital marketing strategies. The results and analysis of this survey, provided by HeBS Digital, may assist hoteliers in building better ROI-centric, cost-effective digital marketing solutions to help meet and exceed their goals.
Key findings from the 5th Annual Benchmark Survey conducted in 2011 can be found on the HeBS Digital blog.
The survey should take no more than five minutes to complete, and all participants will be entered to win a Google+ Business Page Set-Up and a Facebook Custom Tab Design.
“HeBS Digital launches this survey year-after-year for two reasons: to provide the hospitality industry with results and actionable recommendations, and to assess the annual changes in hoteliers’ priorities, digital marketing budgets and industry dynamics,” said Max Starkov, President and CEO of HeBS Digital. “The following affect budget planning for hoteliers: the state of the economy, technological advancements (and their adoption by consumers), changes in search engine algorithms, emerging distribution channels such as the mobile web and customer engagement channels like Facebook, Twitter, etc. The Benchmark Survey helps us evaluate how these issues affect and influence hoteliers, and how their properties will react to the new competitive landscape.”
General managers, revenue managers, sales and marketing managers, e-commerce managers and professionals at hotels, resorts, hotel management companies and hotel chains are invited to participate in the 2012 Benchmark Survey on Hotel Digital Marketing Strategies, Budget Planning and Best Practices. Please click here to take the survey.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 175 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are taking advantage of the hospitality digital marketing expertise offered at HeBS Digital. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.
Editorial Contact:
Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hospitality-ebusiness-strategies
SUNNYVALE, California, February 14, 2012 /PRNewswire/ – Commtouch® (NASDAQ: CTCH), a leading cloud-based Internet security provider, today announced its fourth quarter and full year…
The Web Buyer Guide is a comprehensive directory used by today’s teach and business savvy Web buyers. Web buyers can make and educated and informed purchasing decisions by utilizing a Web Buyers Guide resource to search for companies and products by category, name, keyword, operating system, software requirements, type of product or price.
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WWE Hall of Famer Steve Austin is currently filming Maximum Conviction with Steven Seagal in Vancouver. Austin wrote on his official website: “Alright, folks. Made it to Vancouver. Got settled in my room, got some groceries, looked over my scenes for Monday. 10am pickup tomorrow for wardrobe fitting and fight rehearsal. This is gonna be [...]
Critics pounce on Coke, Pepsi health initiativesPennLive.comThe Coca-Cola Beverage Institute for Health and Wellness sponsors continuing professional education for registered dietitians, nurses and…
The Web Buyer Guide is a comprehensive directory used by today’s teach and business savvy Web buyers. Web buyers can make and educated and informed purchasing decisions by utilizing a Web Buyers Guide resource to search for companies and products by category, name, keyword, operating system, software requirements, type of product or price.
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Connecticut Long Term Care Insurance Partnership Information Website LaunchedNewsReleaseWire.com (press release)The Association will be working closely with designated professionals to help consumers…
The Web Buyer Guide is a comprehensive directory used by today’s teach and business savvy Web buyers. Web buyers can make and educated and informed purchasing decisions by utilizing a Web Buyers Guide resource to search for companies and products by category, name, keyword, operating system, software requirements, type of product or price.
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By Sue Wiker
What’s the Issue?
Google recently rolled out “Search Plus Your World,” a layout that includes social recommendations made by users in your Google+ circles. When logged into your Google account, not only do you see results with recommendations…:
…if there is enough interest, there is a separate sidebar dedicated to relevant Google+ pages:
You can also toggle between showing and hiding “personal” results in the upper right-hand corner. Showing these results displays relevant articles/posts/shares on friends in your circles:
This hyper-personalized results page lets you see what your friends are saying about a topic. Since users are much more likely to rely on friends’ recommendations, this is a powerful search tool.
The other effect “Google Search Plus Your World” has on search is how you collect data. When logged in, users’ search terms are encrypted, meaning they show up in analytics tools as “unknown.” With more benefits available to logged-in users, the number of encrypted searches is bound to rise.
Ostensibly the goal behind this new offering is to provide users with a more personalized search; however, the social benefits tend to heavily favor Google.
What Does it Mean for Hoteliers?
With such a large market share, Google is somewhat able to dictate what businesses must do to be successful. With a greater emphasis on social relevancy and personalization comes the expectation that businesses will catch up – sooner rather than later.
As Google seems to be favoring its own social networks, it is imperative that hotels develop a Google+ page. While some hotels have already created pages, the adoption rate is not as quick as Facebook and there is still room to be an “early adopter” in this channel. In no uncertain terms, the more you interact with other Google+ users in your circles, the greater the likelihood that your content & activity will show up in personalized search results.
What is the Solution?
First, create a Google+ business page. Add a quality photo and fill out the ‘About’ section to get started. Good examples to follow here are Mandarin Oriental Hotel Group, Coca-Cola, Ford Motor Company, and the HeBS Digital client, Sorrel River Ranch (screenshot below). This will make it easier for people to find your page and add it to one of their circles.
Second, maintain your Google+ page. Think of it as an extension of your Facebook page or a blog – it needs to be updated regularly to avoid becoming stale. Nothing is worse than having a social media presence where the last activity was months ago. Share interesting articles, comment on activity within your page, and actively reach out to users you find interesting or engaging. The more circles you are in, the higher your chances of showing up in their personalized results. Posts will show up on a main “feed” where users can interact with your posts: comment, share, or +1.
Once you get in a rhythm of sharing, commenting, and expanding your circles, you will be eligible to show up on the right-hand side of search results. The more quality content you create, the more prominent your Google+ page will become.
What Do the HeBS Digital Marketing Experts Recommend?
At HeBS Digital, we stand behind all of the best practices above; simply, create and maintain a Google+ page! Your digital marketing agency should be able to offer you setup and optimization services, as well as ongoing management.
HeBS Digital offers a Google+ Business Page product that includes page setup with a branded main image, optimized hotel description & tagline, and a verified connection to your hotel website to leverage search benefits and increase traffic to your Google+ page. For more information about setting up your Google+ Business Page with HeBS Digital, view our product description, or contact us at sales@hebsdigital.com.
Sue Wiker is Lead Copywriter, Copywriter & SEO Dept. at HeBS Digital
FORT MYERS, Fla., Feb. 3, 2012 /PRNewswire/ – Yippy, Inc. (Pinksheets: YIPI) (www.yippy.com) (“Yippy” or the “Company”), providers of the world’s fastest,…
The Web Buyer Guide is a comprehensive directory used by today’s teach and business savvy Web buyers. Web buyers can make and educated and informed purchasing decisions by utilizing a Web Buyers Guide resource to search for companies and products by category, name, keyword, operating system, software requirements, type of product or price.
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